In the past, we’ve shared tips on how to rock a trade show. We recommend creating a daily agenda, seizing opportunities, and taking notes on business cards. In addition, there are even more ways to make the most of your time at an industry event. Here are 4 advanced tips for attending a payments industry trade show.
- Set personal goals. Prior to arriving at the conference, but after reviewing the conference agenda, write down your top five goals for the trade show. It can be easy to show up at a conference and wander around without a plan, but if you really want to get the most out of your time and money, you should arrive prepared. Do you want to attend breakout sessions? What do you want to learn about? Do you want to meet executives from Fintech startups? Who are they and when’s the best time to meet them? Review the conference agenda in the context of your personal goals and decide which events are the most important to you.
- Learn about the latest technology. As you brainstorm trade show goals, keep in mind that payments industry conferences and events are great places to learn about industry advancements and the latest payments technology. Take advantage of events like panel discussions on ‘New Players in the Payments Ecosystem,’ or breakout sessions covering topics like ‘contactless payments’ or ‘blockchain.’ These interactive discussions, often led by industry thought leaders, can be incredibly valuable learning opportunities.
- Network with professional organizations and peers. Trade shows are also the perfect place to network with professional organizations and other attendees. This is another tip you can prepare for in advanced. Brainstorm several conversation starters and/or make a list of people you want to meet. If there is a specific organization you want to get acquainted with, make note of that, too. You not only network to be social, but you also have conversations that can lead to future opportunities.
4. Ask questions about new partnership opportunities. If you’re a current ISO agent or a prospective one, it’s always smart to explore and discuss new partnership opportunities while you’re at a trade show. Meet with ISO representatives and ask questions about things like the residuals you can earn, the level of marketing assistance you may receive, the access you’ll have to support professionals, along with the variety, availability, and quality of the equipment you will be offered. Always critically evaluate partnership opportunities and ISO Agent programs to determine the best fit for you.
The next time you attend an industry trade show, set personal goals, learn about the latest technology, network, and inquire about new partnership opportunities! And if you can’t attend a trade show in person, engage online by following the show’s official hashtag.
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As a leading provider in the payment processing & merchant services industry, Electronic Merchant Systems (EMS) supports prospective ISO agents and industry professionals. Contact us today to learn more about our ISO Agent program.